31 Latinx Owned Beauty Brands Doing It Pa La Cultura

Though there are plenty of Latinxs who are beauty icons (see: Selena Quintanilla and Cardi B, just to name two) the diversity of the community has not always been represented or catered to in the beauty industry Because of that, more and more Latinxs, including some of your favorite celebrities and influencers, are creating their own brands and expanding representation.

The Latinx community spans over 20 countries, includes a multitude of languages that isn’t limited to just Spanish and English, and has a racial and cultural diversity that isn’t often shown in media, so it’s a tough job to try to represent all of that. But there are Latinx-owned brands and influencers who are doing that work to help promote a more inclusive image within the beauty industry. For example, in 2014, Carolina Contreras opened up her natural hair salon, Miss Rizos Salon, in the Dominican Republic to push more people to embrace their curls and kinks. On the makeup side is beauty influencer Monica Veloz (also known as @MonicaStyleMuse) who is constantly promoting beauty brands that serve darker skin tones, or what she calls “morenita-friendly.” 

We’ve curated our own list to highlight some of our favorite Latinx-owned hair, makeup, and skin-care brands. Scroll down and get ready to find amazing products that will make you click “add to your cart” instantly — and over and over.

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